DIGIU|360° is a web and mobile application that enables teachers, students and parents to simplify their school-related tasks and workflow.
The logo is a key component of its brand-identity and is used on all user-interfaces, in all promotional and product collateral.
The objective was to create a resonant brand image that would could connect with all user personas and would translate well into small spaces such as mobile user-interfaces, app icons. The logo combines the letter “d” with a customized lightbulb icon that is framed within the shape of a brain.