We have been talking about digital journey. Old uncertain approaches won't deliver; you need absolute clarity about digital's demands, customer's digital vision, strong leadership and unparalleled agility. If there is one theme I hear consistently it's that consumers expect the brands they engage with to provide a flawless digital experience in their interactions. That's applicable to all type of industry, be it retail, information technology or some other and all has their own way of defining digital experience.

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