In today’s highly competitive business landscape, creating a strong brand identity is...

In the age of digital transformation, businesses must leverage technology to stay...

We are all familiar with the importance of online brand identity. Keeping pace with the emerging web technologies, every business is striving to create a unique image. But how do you accomplish this herculean task of creating a strong online brand identity? The most important point is to know your business and what it represents. If you can clearly define the three “Ps” of your business (Purpose, Potential and Promise), the job to create a successful brand identity gets easy. Here are a few useful tips.

Ever wondered what a well-planned and deployed business intelligence project can do for your business without all the challenges? By now if you're not aggressively mining your data you're not only leaving money on the table, you're falling behind your competitors. Looking for basic aberrations and trends in data for sales, marketing, operations and customers is second nature to most companies. This will help you tread water for a time but did you know you unlock exponential value to your data once you reach cross functional, role based, and collaborative analysis which enables iterative business process improvement?

We have been talking about digital journey. Old uncertain approaches won't deliver; you need absolute clarity about digital's demands, customer's digital vision, strong leadership and unparalleled agility. If there is one theme I hear consistently it's that consumers expect the brands they engage with to provide a flawless digital experience in their interactions. That's applicable to all type of industry, be it retail, information technology or some other and all has their own way of defining digital experience.

The Global Center for Digital Transformation says that "organizational change is the foundation of digital business transformation". That's because changing the nature of an organisation means changing the way people work, challenging their mindsets and the daily work processes and strategies that they rely upon. While these present the most difficult problems, they also yield the most worthwhile rewards, allowing a business to become more efficient, data-driven and nimble, taking advantage of more business opportunities.

Business Intelligence is not just the game for large enterprises now, it’s widely used by all the companies including small and mid size business. In the past few years, Business Intelligence software has been widely used by companies to stay ahead in the competition and gain a technological edge for the data collected. According to the technology report by Gartner, ‘Business Intelligence & Analytics’ is the foremost concern for the CIOs and the CTO’s in today’s time. Yet there are many organizations that still struggle with the problem of strategic BI Software Implementation to help business growth by adopting a good data culture.

Every business works with the aim of earning profits and this can be achieved by taking the right business decisions. Business leaders take innumerable decisions that influence the work in various ways. However, the ultimate goal is to make the decisions effective enough in order to carve the path of profit for the organizations. Hence, successful implementation of plans is the foremost need of every business and Business Intelligence proves helpful in this context. Let's get an insight to Business Intelligence and its components:

What exactly is the definition of Business Intelligence? At first glance, it...