Friends of Mackay Brochure

The Mackay Ice Arena is an indoor ice skating rink located in Englewood, New Jersey, USA. The arena was originally built in 1974 and underwent a major renovation in 2018. It is named after the Mackay family, who donated a significant amount of money towards the renovation project. The arena offers public skating sessions, figure skating lessons, and ice hockey programs for both children and adults.

The Friends of the John T. Wright Arena was founded by residents of Englewood’s four wards to provide fundraising assistance and support for community programs, as well as, to ensure the Arena fulfills its original promise as a source of pride and unity. The Mission of the Friends of the John T. Wright Arena is to preserve the facility and serve as a resource and advocacy group on behalf of the public to ensure that the Arena has the resources, guidance, programming and ability to fulfill its vision as a place of recreation for the entire Englewood community.

We were engaged to design a square bi-fold brochure that would be the central marketing piece that was distributed as part of a targeted campaign mailing that was sent out shortly after the 501(c)3 was formed in 2015. The promotional piece features the newly designed logo currently being used in conjunction with all other marketing collateral associated with the groups fundraising efforts. The brochure was printed on 8″x8″ premium coated paper stock.