In today’s highly competitive business landscape, creating a strong brand identity is...

We are all familiar with the importance of online brand identity. Keeping pace with the emerging web technologies, every business is striving to create a unique image. But how do you accomplish this herculean task of creating a strong online brand identity? The most important point is to know your business and what it represents. If you can clearly define the three “Ps” of your business (Purpose, Potential and Promise), the job to create a successful brand identity gets easy. Here are a few useful tips.