Branding January 6, 2022

BB3D Trade Show Exhibit

Black Buffalo 3D, an innovative construction technology company, required a large trade show exhibit booth that could demonstrate their physical product and provide product information to their target market and industry followers. BB3D wanted the footprint of the space to be capable of expanding to up to 10,000 square feet, and also have elements designed and created that would be weather-resistant for use in outdoor venues. BB3D wanted a consistent and seamless look and feel to the entire meeting space that would deliver a professional solution and  elevate the image of the Company at various trade shows and conferences.

Designing and developing a trade show exhibition booth for Black Buffalo 3D involved several crucial steps. Firstly, it was essential to have a clear understanding of the brand identity and messaging of the company to ensure that the booth reflected these values. The booth’s design was eye-catching and memorable, using the company’s brand colors and visual elements to create a cohesive and recognizable aesthetic. Attention to detail in the design of the booth enhanced the overall brand experience for visitors, leaving a lasting impression on potential customers.

Additionally, the booth was designed to be functional, with clearly defined areas for product displays, demonstrations, and interactions with visitors. The final product was a successful representation of Black Buffalo 3D’s brand and products at the trade show, attracting potential customers and generating new business opportunities.

In addition to the exhibition booth design, we also created roll-up banners to complement the booth’s design. The roll-up banners featured a strong visual impact with high-quality graphics and clear messaging that conveyed the company’s key products and services. The messaging was concise, direct, and focused on highlighting the unique value proposition of Black Buffalo 3D.

The importance of messaging cannot be overstated when it comes to designing a trade show exhibit booth. The messaging must be clear and easy to understand, catching the attention of visitors quickly and effectively. Potential customers will be walking through a crowded and busy environment with many other exhibitors competing for their attention. Therefore, it is essential to have a strong and compelling message that can cut through the noise and capture their interest.

Task

Design a 10,000 sq.ft exhibition space

  • Strategy

    Brand Strategy

  • Design

    Graphic Design, Exhibition Booth

  • Client

    Black Buffalo 3D

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